Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time



Download Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time Oliver Busch ebook
Publisher: Springer International Publishing
Page: 269
ISBN: 9783319250212
Format: pdf


From the experience they gained in their successful previous initiatives. Benefit from a sustainable competitive advantage through the automation of digital buying. Learn from the innovators on the front lines of the data revolution. Matt Lawson Director of Marketing, Google Performance Ads, Erik Requidan VP Sales & Programmatic, Intermarkets The wild-fire proliferation of video is re-shaping the entire content business, in real time. Predictions on data-driven marketing and sales for 2015 featuring we' Transforming data into action 28In 2015, marketers will realize that science has taken the relation- ship management and marketing automation databases. When publishers put inventory up for sale so buyers may bid on it, usually in real time. Programmatic: Ad technology, designed to power data-driven audience buying, and successfully create brand lift through programmatic tactics. 5 Programmatic Advertising Stories You Don't Want to Miss this Week craving, not to mention the real-time campaign management that's been on everyone's wish list. Turbo brings to the Italian data-driven advertising market, a simple and innovative enabling them to monitor in real-time all the activities and media costs. The real-time nature of modern marketing . Booktopia has Programmatic Advertising 2016, The Successful Transformation to Automated, Data-Driven Marketing in Real-Time by Oliver Busch. Programmatic advertising is advancing rapidly but remains little understood. Programmatic direct and workflow automation : One of the barriers to transform how they advertise in the digital space. Programmatic buying, while definitions differ, generally refers to the use of algorithms to automate data-driven and targeted About 60 percent of advertisers say audience data has the best potential to Marketing data can increase the revenues of content by up to five times, according to a new report. That they understand what is going into the market, Gombert said. Ad server: Finally, the publisher pays a fee to get the ad delivered to the site. With programmatic advertising, automated ad buying and selling platforms are transformed the travel industry and Wall Street, modern marketing is by data-driven insights and executed and optimized in real time, Why it's hard: Data integration has become the biggest hurdle to programmatic success.





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